Short-Form Video
Show me your FYP and I tell you who you are.
Short-form video content on TikTok and Reels have taken over. It is ​the future but brands and creators are still trying to understand how to cater to these platforms and make it work for their needs.
I can forever talk about this topic. If you want to find out more about my thoughts on TikTok and Co., why I think some things work and others don't, and what I believe this is all leading us to, you should definitely slide into my DMs here.
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Also, check out my work for The New School and Dare2Care to see more social content that I strategized and produced.
On TikTok​
@Hello.its.Helen
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The best way to find out how something works is to try it yourself.
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The Stats:
Views: 292k+
Likes: 64k
Comments: 279
Saves: 4,655+
Shares: 344+
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Fun fact about this TikTok: This video was actually copied by another creator (duh!). However, I gotta say, it worked for them as well. It reached another 200k views which proves that this piece of content was effective, compelling, and relatable.
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On TikTok​
@Hello.its.Helen
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Views: 36k
Likes: 1561
Comments: 30
Saves: 50
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You want proof? Click here!
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What have I learned so far from posting on TikTok?
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This worked for me: short videos with movement; long but relatable text; trending sounds.
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Cater to a niche but stay relatable. Authenticity is key.
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TikTok is less about the creator themselves but more about the community. Ask yourself: How can your content can be useful for your followers and other TikTok users?