About
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Quick Facts
📍 New York, NY
💻 Brand Strategy, Marketing, Social Media
🧠 MS Media Management @The New School
🧠 BA Media Economics @Stuttgart Media University
When I was 13 months old I learned how to run. Yes, running, not walking. At least that's what my Mum has been telling me. I couldn't wait to explore this new world that was suddenly right in front of me.
Ever since, curiosity has been the main driver in my life, work, and education. How does this manifest for me? Staying open-minded to new ideas, finding creative solutions, and keeping on questioning the status quo.
The same sentiment has stayed with me ever since and is probably also the reason why I have lived, studied, and worked in five different cities and three countries so far and eventually ended up in New York.
At the border of creativity and strategy, I take on a bird's eye view to help brands find their position in an ever-changing and complex world in which consumers are expecting more from brands than ever before. I believe that brands cannot only become a quintessential part of our lives but also enable valuable change.
If you want to learn where else my curiosity has led me so far, check my LinkedIn or shoot me an email to chat.
Everything else you should know
Into my brain
What I am currently curious about
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Should brands get involved in political topics? How can brands go beyond just selling products and have a meaningful impact on our society?
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Does TikTok spark creativity or are we just swimming in the sea of same and short-lived trends?
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I started watching YouTube in 2009 and followed Chiara Ferragni's blog before Instagram even existed. Influencers have shaped me growing up. But will the influencer bubble implode at some point and if yes, what is next?
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Is it ambitious to start reading more or is it just another way of consuming?
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We all draw inspiration from our daily lives and the content we see. But where is the line between getting inspired and copying someone else's work?