Smart Design

Smart Design is a strategic design company in Brooklyn, New York. The majority of their client work is highly confidently – often for many years until the designed products finally get released. So how do you talk about a company when you are not allowed to share what everyone is working on?

My work at Smart Design in a nutshell:

Creation of the social media strategy for LinkedIn and Instagram.
Launch of short-form video on Instagram which increased the video views by 40%.
Creation of photo and video content in the studio
Set up quarterly social media reporting.
Worked together with partners and directors to establish them as thought leaders on LinkedIn.

Scroll further down to find examples of content that I ideated and created from March 2023 until July 2023.

The Socials
Yes, you can click on them.

Instgram Posts

Work Spots

IMPACT

Impressions 5.5k

Likes 234
Comments 10

Saves 23

Shares 13

Smarties Doing

IMPACT

Impressions 4.2k

Likes 154
Comments 2

Saves 3

Shares 6

Office Dog

IMPACT

Impressions 1.6k

Likes 121
Comments 5

Shares 9

Reels

Show, don't tell. 🤫

All the projects that the Smarties worked on were highly confidential. So how can you talk about Smart Design's capabilities without actually talking about them? The solution was "Smarties Doing" and capturing content early on in the process when prototypes were still abstract.

IMPACT

Views 6.4k

Followers 1,819

Non-followers 4,349

Likes 89

Smart Life Hacks 💡

During a conversation at lunch, I understood that the people who work at Smart Design are not just "Smarties" at work, but also in their personal lives.

IMPACT

Views 2.2k

Followers 735

Non-followers 1,333

Likes 55