Mercedes-Benz
The Best or Nothing
Promoted Products: Showcased a range of products including the Mercedes me Adapter, Mercedes-Benz Original Tires, Genuine Parts, Service Appointments, Maintenance, Windshield Wipers, and more.
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How: Executed global marketing strategies through social media posts on the major global Mercedes-Benz channels on Instagram, Facebook, Twitter, and LinkedIn.
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What else: Ensured worldwide accessibility by sharing translated posts across all teams for publication on local Mercedes-Benz social channels.
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My Work: Asset Management, Drafting and Outlining of Posts that aligned with the brand's messaging and objectives; Coordination and Management of Agency; Legal Compliance
Social Content
Mercedes-Benz Instagram: 38m followers
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Also shared on local Mercedes-Benz social accounts
(e.g. US, Germany, Spain) on Instagram, Twitter, Facebook, and LinkedIn
Video Campaign
Book a Service Appointment Easy and Flexible Online – Anywhere, Anytime
Where: Mercedes-Benz YouTube (1.82m subscribers, 16k views) ; Paid media on social
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My Work: Oversight of campaign concept, coordination with production agency, casting superivision, legal compliance, arrangement and transportation of cars, post-production feedback