Men Cry Too

"Men Cry Too" is an activism campaign to raise awareness on mental health issues in men. 

​

Problem: 6+ million men in the US experience symptoms of depression

​

Insight: Men are less likely than women to seek help when experiencing mental health issues.

​

Goals: Awareness + Education + End of Stigma 

​

Solution & Strategy:  Eye-catching and thought-provoking stickers around the city draw attention to an Instagram account where people learn more about mental health in men through educational and snackable content. 

​

Points of Contact: Highly frequented places around the city that are part of people's everyday lives (e.g. subway stop, traffic light post, local stores), Instagram

​

The Work: Campaign & Social Strategy - Secondary Research, Audience Research, Personas, Definition of measurable Goals, Social Mockups, Sticker Mockups, Budgeting, Timing