Work
I actually did this myself!
Election Campaign
Election campaign targeted at first-time voters (16-22 years old) in municipal elections. Won first place and selected by "Landeszentrale für Politische Bildung" (State Center for Political Education) as the winning campaign out of 10 pitches.
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Problem: Young people are not interested in politics in general and in voting in municipal elections.
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Insights: Young people state the job of an influencer as their desired career goal.
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Strategy: Inspire young people to become influencers in real life by taking part in elections. Motivate them to pause scrolling on social media and have a meaningful impact in real life. "Everyone can be a follower. But you could also be an influencer."
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Solution: 360 marketing campaign (Instagram, Website, OOH, informative materials in schools) inspired by the communication and content style on Instagram. This campaign adapted the communication style of Instagram to blend into the daily life of the target audience.
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What I did: Project Management; Audience Research; Concept Development; Video Editing; Pitch Presentation
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